VIDEO PRODUCTION & FILMMAKING BLOG
Tips, tools, and tales from the world of film and video production.
Check out our Tips, Tools, and Tales series on YouTube!
Video Marketing boosts College Admissions: The Ultimate ROI
In the age of social media, there is no denying that video content reigns supreme. The emergence of TikTok in 2018 (previously known as Musical.ly) changed the video marketing landscape in a big way. Video became the most dynamic way to attract new customers, and businesses quickly caught on.
Elevate Your Vision with Virtual Production for Businesses and Brands
In an era where creativity and technology merge seamlessly, the world of content creation has evolved beyond our wildest imagination.
A Quick Guide for Nailing Your Video Marketing Strategy
To help you cruise through the learning curve, Menajerie Studio, a premiere video production agency, created this at-a-glance guide to video marketing.
10 Essential Steps for Making a Good Kickstarter Video
Because of how popular Kickstarter is, MenajErie Studio decided to break down the main ingredients of a successful crowdfunding video.
7 Steps for Building a Stellar Content Marketing Strategy
MenajErie Studio outlines seven steps to craft your video content marketing strategy to help you kick off the process and ensure a return on your investment.
$1000 Budget Video Editing PC Build Guide
Whether you’re a small content creator, freelance filmmaker, or an established production company, investing in a decent editing computer is a must. With the many options out there for various laptop and computer builds, the task of finding the perfect fit can be daunting. One way to get the most bang for your buck, while meeting your specific editing needs, is building your own PC.
How Local Auto Dealers Can Pull Ahead of the Online Competition
Menajerie Studio highlights what to look for in a media company that specializes in automotive video content, how to repurpose your commercials for traditional and digital media, and ideas on how to leverage the power of video content.
DJI Air 2S - Best Drone for the Money?
The introduction of the DJI Air 2S all-in-one camera drone is an interesting addition to the DJI line-up. With a large 1 inch 20MP sensor capable of capturing 5.4K 10-bit d-log video at 150Mbs, next-gen Occusync 3.0 transmission technology and an affordable price-point, novice and professional remote pilots alike can find a lot to love. For comparison, we looked at the Phantom 4 Pro V2 and the popular Mavic Pro 2 to see how this new drone stacked up.
The Christmas Commercial- is it worth it?
The Christmas season is the optimal time to invest in advertising. People are weighing their options for food, decorations, presents, and activities.
5 Groundbreaking Films by Black Directors
There are many stories to tell, and having diversity, both in front of and behind the camera, is incredibly important in how narratives are told.
Fifine K678 USB Mic Review and Comparison
Have we found the Best USB Mic under $100? That's what we are discussing today with the Fifine K678, a new cardioid condenser microphone that's taking aim at the Blue Yeti. At the time of this video, getting your hands on a good USB microphone for streaming, voiceover, or podcasting work is difficult as supply chains are strained and there is limited stock everywhere. The Blue Yeti is by far the most popular choice for USB condenser mics, so we are conducting a side-by-side comparison with the new Fifine K678. For good measure, we also compare these mics to some popular dynamic xlr microphones, the Rode PodMic and the Electro Voice RE320.
10 Editing Tips for Organizing Your Video Project
Trying to figure out how to make the editing process go smoother? Check out these ten tips for organizing your video product.
Sony ZV1 - The Perfect Vlogging Camera?
The Sony ZV-1 DSLR camera claims to be the best cameras for vlogging - but does it stack up against the competition?
The Sony ZV-1 is a point-to-shoot camera from Sony. The point-and-shoot format allows for easy mobile filming, such as clamping it on the passenger seat of a car or securing it to a gimbal for walking shots.
Aputure 300d ii Review - An LED video light with power!
In 2020, Apurture released a brand new light called the “300X,” which is an update to the “300D mark ii.” The advantage of the “300X” is it's bi-color, however, gels can also help achieve most desired color temperatures.
Aputure products mix value, durability and helpful features with a price point that is approachable for the prosumer market. Essentially, the “300D mark ii” is a more powerful “120D mark ii.” The light is a little more than two times as bright as the “120D mark ii” and offers extra features.
Aputure 120d ii Review - Best Video Lights for Indie Filmmakers
One of the most overlooked aspects of production for YouTube creators and indie filmmakers, is lighting. Even with the best camera, a great lens, and solid audio, if the lighting is not on point, the overall production can be compromised.
Over our production company’s filmmaking career, we've used just about every light, from fluorescent tube lights, LED panels, to hot tungsten lights. But now, we've found the best all-around solution for lighting in the filmmaking world: Aputure lights.
Voking Automatic Extension Tube
Macro lenses capture detailed, sharp, extremely close up shots, such as water droplets on a piece of food or the intricate texture of a surface.
This video was shot using a Sony A6500 DSLR camera, which has a crop sensor. The advantage to using a crop sensor camera like the A6500, is the crop factor, meaning more zoom.
Rodecaster Pro - Multi-Track Podcast Recording + Firmware Update Tutorial
For those wanting a bit more flexibility with their podcast post production, this video examines the advanced features of the RODECaster Pro, including the multitrack recording functions.
RODECaster Pro and RODE PodMic - Best Beginner Podcast Set-up
Podcasting has gained massive popularity in the last few years. In the video above, Nick takes a look at some new products that make it super simple to get up and running with any podcast idea.
The RODECaster Pro is an all-in-one podcasting interface that has four inputs, four outputs, and is used in conjunction with the brand new PodMic. The setup is user-friendly: all it takes is plugging in the microphone, selecting some presets, adjusting a few parameters, and voila! The result is a professional sounding podcast from day one.
Seven Out of the Box Video Ideas (You Can Do From Home)
Some businesses operate out of large buildings, many in coworking spaces, and others in home offices. Whether your current work environment is by choice or by circumstance (ahem, COVID-19), there are a multitude of effective and easy video ideas to help you stay engaged with your customers.
The Return on Investment for Video Content
So you finally took the plunge and had a video produced for your company. You laid out a plan, invested time and money, and released it on all your online platforms—Now what?